Services
Three services, one entry point
The work is sequential: diagnose, plan, operate. The way in is always an Exploratory Touchdown, a free conversation where both sides decide if the work makes sense.
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01 · Free
Exploratory Touchdown
We look at the site, surface the few high-impact findings, and decide if there's a fit. No sales call.
Start a Touchdown → -
02 · Diagnose
Audit
About six weeks. A priority stack: what to fix, in what order, what to leave alone, and why. Defensible internally without us in the room.
See the Audit → -
03 · Plan
Strategy
About ten weeks. A 6-12 month roadmap: architecture, topical map, content specifications, redirect plan, prioritisation. Starts where the Audit ends.
See the Strategy → -
04 · Operate
Ongoing Advisory
Monthly. Continuous oversight while your team executes: briefs on demand, monthly review, quarterly audit lite, decisions documented.
See the Advisory →
How the funnel works in practice
Each step assumes the previous one was done well: no Strategy without Audit findings, no Advisory without a roadmap to steer. If you arrive with prior work, the Touchdown is where we check it passes the substance check.
The funnel filters in both directions: we close when both sides confirm fit, we walk away when they don't. It works for businesses that treat search as infrastructure and commit to a long horizon.
Where to start
For every service, the way in is the same conversation.
Start an Exploratory Touchdown