Service · Audit

SEO Audit

Six weeks. One deliverable: a prioritised stack of what to fix, in what order, with the reasoning behind each call — and what we recommend you leave alone.

What it solves — and what it doesn't

Solves

  • You have organic traffic but the wrong queries, or the wrong conversions.
  • You've been doing SEO for a while and results have stalled or reversed.
  • A core update hit and you can't explain what changed.
  • You're being asked about AI Overviews, ChatGPT citations, GEO, and have no defensible answer.
  • You're evaluating an incumbent agency and need an independent read.

Doesn't solve

  • Implementation. The Audit ends at the priority stack; execution stays with your team.
  • Content writing, design, link building.
  • Quarterly retainers — that's Advisory.
  • Roadmap design over 6-12 months — that's Strategy.

What you get

A priority stack document. Every finding is tagged fix, ignore, or reframe, with the business reasoning written out. The deliverable is built so you can defend it internally — to a CEO, a CMO, a board — without us in the room.

No PDFs of crawler screenshots. No opportunities / warnings / issues exported from a tool. The audit is interpretation: a tool surfaces a flag; the consultant decides whether it's an issue, isn't, or is the symptom of a different issue entirely.

How it works

  1. Phase 1 · 1 week

    Discovery

    The business, the revenue line SEO actually moves, the personas, the channels. GSC and analytics access set up. Baseline captured.

  2. Phase 2 · 2 weeks

    Technical audit — Crawl-to-Serve stack

    Discoverability → Crawlability → Rendering → Interpretation → Indexing → Serving. Each layer requires the previous one clean; the order is the diagnosis.

  3. Phase 3 · 2 weeks

    Content, architecture, intent, AI visibility

    Topical map vs reality. Cannibalisation. Intent precision per URL. Equity flowing or burning. Prompt-suite read on how your brand surfaces in AI Overviews and major LLMs.

  4. Phase 4 · 1 week

    Synthesis — priority stack

    Findings ranked by commercial impact, sequenced by dependency, scoped for your team's actual capacity. Closing session, 90 minutes, plus a week of follow-up Q&A.

Investment

Fixed scope. $5,000 – $15,000, indicative range based on site complexity, number of properties, and depth of historical data to reconcile. 50% to start, 50% on delivery.

Pricing confirmed after the Exploratory Touchdown, when we've seen the site and agreed on scope. No surprises later.

Next step

The way in is the Exploratory Touchdown — a free conversation where we look at the site together and decide if the engagement makes sense, in both directions.

Start an Exploratory Touchdown