How does AI search work (and what it means for SEO)
AI search isn't a new SERP, it's a new engine. A mechanism-first walkthrough of how it retrieves, ranks, and cites, and what actually changes for SEO.
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Essays and frameworks on organic and AI search, written from primary sources.
What query fan-out actually is (and what it is not)
AI search turns your one query into several sub-queries and answers from all of them. How query fan-out works, and why a page can rank yet never get cited.